Be Pink. Be the Queen. Lisa + Lori on Changing Skincare

September 22nd is American Women’s Business Day, and we can’t think of two better women in business than the fearless leaders of Tuel Skincare and Berodin Wax. Brazenly unapologetic, Lisa and Lori Nestore have been a force of nature in the skincare business since 1979. Together, they mix fierce determination, a commitment to doing things right, and a shared passion for natural skincare that began with the foundation built by their mother, skincare pioneer Eva Friederichs, to help all people achieve smooth, glowing skin.

You could definitely say they live by their rules. Pink and red hair, tattoos, four letter words and a love for all things black, they have built an insanely successful skincare and wax line business that believes in paying it forward, that good technique and education is meant to be shared, and above all else, ensuring women in the skincare industry are equally successful in their businesses.

In some ways they are the epitome of why we celebrate American Women’s Business Day each year. Honoring and reflecting on the contributions and accomplishments of millions of women in the workforce, it’s a day to bring together businesswomen of diverse occupations and to provide opportunities for them to help themselves and others grow personally and professionally through leadership, education, networking and national recognition. In other words, women are definitely shaping the future, and you might say Lori and Lisa are the skincare queens. Here’s just a few reasons why:

  • Second generation skincare pros who have stayed true to their mother’s vision: helping everyone of all ages, genders, skin types and ethnicities get the best skin of their lives

  • Everything they make is 100% vegan, cruelty-free and bunny friendly. They like animals and don’t test on them.

  • Committed to relying on the power of mother nature and developing products that are all-natural; no potentially harmful ingredients allowed.

  • In this together: They are committed to helping other skincare professionals build their business from every angle including education, customer experience and marketing.

  • As co-owners of both a retail and professional skincare line, they are recognized industry wide as experts in all-natural skincare and waxing products and techniques.