Scientifically proven ingredients and powerful plant extracts come together for truly transformative results.
The Tuel Difference
At the heart of our philosophy lies a deep reverence for nature’s wisdom and scientific innovation, to form the cornerstone of each Tuel product. We can’t take full credit for this, these carefully curated products were first developed by Eva Freiderichs, our founder, nearly five decades ago. When Eva retired in 2000, her daughters Lisa and Lori Nestore took the reins, ushering in the second generation of Tuel. Together, they carried forward their mother’s principles while evolving the brand with advanced formulations and modern techniques. We’ve made it our passion to continuously perfect them with the finest botanical extracts complemented by scientifically proven ingredients, meticulously blended to ensure transformative results.
Aside from our commitment to creating potent, plant based skincare, our commitment to education underscores our belief in the symbiotic relationship between skincare expertise and product efficacy. We provide our estheticians with the knowledge and skills necessary to harness the full potential of Tuel products, ensuring that each service is a personalized experience tailored to the unique needs of every client with our comprehensive training programs at our California training facility or online through Pore Star University.
OUR STORY
"Your skin knows the difference"
The story of Eva’s Esthetics begins in 1963 when a family of nine moves from Philly to California in a VW bus and opens a beauty salon.
A mother of seven sets out on a mission to create a skin care line for the American culture. A line for every ethnicity, age, gender, and condition.
She travels to Germany to work with well known chemists on the forefront of botanical based skin care. Since the beginning, the line has been natural, plant based, and free of synthetic fragrance.
By 1982 she’s a pioneer in the industry and becomes the very first vice president of the California Skin Care Association. She advocated for the separation of cosmetology and esthetics licensing, leading a transformation of the beauty industry in America. She was the driving force for writing the very first examination for estheticians in California.
Her passion did not stop at the products as she focused heavily on educating and inspiring women. Through the early 1980’s she was one of the first to hold seminars teaching people how to be successful in the skin care business.
She is named a legend in the industry by Dermascope Magazine.
In 2000 she retired and passed the torch to her 2 daughters Lori and Lisa. Licensed cosmetologists since the late 1970’s and raised in salons, they share their mom’s passion for natural skin care, education, and innovative thinking.
Why Partner With Us?
Products That Work
Experience
We’ve been formulating pro-grade skincare for over 50 years and have a trusted network of master estheticians to help you on your skincare journey.
Transparency
Our products are vegan, cruelty free and formulated without phthalates, sulfates, parabens, mineral oil or synthetic dyes.
MEET THE TEAM
Sales Manager
Benni
Operations Manager
Frank
Director of Education
Pati
Educator
Rose
Content Manager
Christian
Sr. Digital Marketing Manager
Katie
Production Specialist
Elvia
Product Coordinator
Esther
Product Expediter
Maria
Accounting
Laurie
Community Manager
Chrissy
Educator
Nicole
Educator
Yousra
Educator
Lizzy
Warehouse
Ryan
Educator
Yolanda
Educator
Anne
Educator
Nina