The 5 Biggest Clean Beauty Trends for 2020

At Tuel, we’ve been about all-natural, clean beauty for years––from packaging to products, we believe 100% that nature has given us everything we need for healthy, happy skin. Our products contain no phthalates, sulfates, parabens, synthetic dyes, or basically any B.S. at all. All our products are packed with high-quality plant-powered extracts, and, everything we make is 100% vegan and cruelty-free. But just because we are already clean beauty enthusiasts, doesn’t mean we aren’t looking to the future. Read on for five of the biggest clean beauty trends we are watching as we kick-off 2020.

Less is More

In 2020 you can bet you’ll start seeing more products with fewer ingredients. Consumers are looking for products that list fewer ingredients that they can pronounce––things such as avocado, aloe, sunflower, rosemary––we wholeheartedly agree.

What’s Mine is Yours

Unisex products or men using more skincare products, in general, is definitely on the rise. From moisturizers to serums, to sunscreens, look for product lines that treat all ethnicities and all genders. In fact, the men’s personal care industry is expected to hit $166 billion by 2022.

Upcycle is the New Recycle

It’s time to take recycling to the next level in 2020. Upcycling is about repurposing items to extend their life, which helps avoid adding more garbage to already overflowing landfills. So next time you go to throw out your glass skincare jars, use them as a planter instead.

Aromatherapy 2.0

Look for functional fragrances, inhalable supplements, scented mood enhancers, and next-generation essential oils to make it big in 2020. Designed to improve mental clarity and boost moods (and improve your skin), consumers are wanting aromatherapy that not only smells good but balances mental health and provides positive affirmation in their life.

Sunscreens That Go Beyond

By now you should know the importance of daily sunscreen, but now we are learning more and more about the effects of pollution, infrared radiation, and other environmental damage. Look for sunscreen products that contain antioxidants to help fight all your skin faces every day.