Understanding the Science of Clean Beauty

The truth is, there really is no such thing as chemical-free when it comes to skincare. While working to understand the nuances of natural beauty and science can be complicated, it is important to know how brands can hold themselves to a higher standard. For decades, Tuel has understood the power that mother nature, natural ingredients, and sustainable practices can play in healthy skin. But we also understand that science plays a role in effective skincare products. And while the FDA is notoriously hands off when it comes to terms in the beauty industry such as clean, sustainable, and green, we know that when we say clean, we mean it’s good for the skin and good for the planet.

When it comes to clean or natural, our goal is to work towards using products that are clean in how they are sourced. That doesn’t mean that products aren’t sometimes produced in a lab—especially if that means it’s better for the environment. Remember the goal is to maximize the benefits of mother nature, while protecting it as well. One of the biggest examples of us choosing bio-identical additives when it is better for the environment? Hyaluronic acid. Hyaluronic acid is a substance that is naturally present in the human body. It is found in the highest concentrations in fluids in the eyes and joints. The Hyaluronic acid that is used as medicine is extracted from rooster combs. As a vegan brand, we use plant-based formulas of Hyaluronic acid to achieve results instead. In skincare, Hyaluronic acid is well known for its skin benefits, especially alleviating dry skin, reducing the appearance of fine lines and wrinkles, and speeding up wound healing.

There are other ways to support clean beauty by investing in products that have been sourced using sustainable methods and intelligently sourced ingredients. And the truth is, clean skin equals the best skin. It’s easier than ever to overhaul your skincare routine with clean products. The benefits of active botanicals and minerals rich in potent antioxidants that feed the skin from the outside in will work together to give you the best skin of your life. Also, look for companies that carry their commitment to clean beauty all the way through their brand by using natural and sustainably sourced packaging. At Tuel, everything from our packing materials to our packing is 95% recyclable.