The Tuel Promise: Natural Skincare For All

At Tuel, we stand for many things. Celebrating diversity. Center equity. Ongoing education. And of course, what we learned from our mother—that beauty comes in all colors. From the beginning, we’ve also believed (thanks to mom again) that good skincare contains only the best that mother nature offers. A balance between all-natural ingredients and skincare science that uses high concentrations of the most powerful plant extracts the planet has to offer—active botanicals and minerals rich in potent antioxidants that feed all skin types from the outside in. And as licensed cosmetologists ourselves, you can bet that we understand what works and what doesn’t. That’s why the Tuel Promise doesn’t stray from our mother’s vision of helping every one of all ages, genders, skin types, and ethnicities get the best skin of their lives. So, if you’re like us and not afraid to take a stand, here are a few of the ways we are committed to all-natural skincare.


  • No potentially harmful ingredients here. Why let them around our products? Active ingredients as all-natural and as good as ours get powerful results all on their own.
  • A killer glow comes from continuously feeding your skin with professional-grade botanicals that are rich in nutrients. Our focus is to keep these all-natural ingredients rich in cold-pressed extracts and nutrients as close as their original form as possible.
  • We are committed to all things non-GMO, organic, and chemical-free.
  • We will always be good for the planet and its creatures. 95% of our packaging is plastic-free, our packing products are biodegradable, and everything we make is 100% vegan and cruelty-free. We do not test on animals. Ever.
  • Our products consider every skin type individually—no blanket solutions here. We will teach you to easily understand your skin type and then guide you to the right products for your skin. Whether you are dealing with acne-prone skin, dry skin, or aging skin, we have carefully selected all-natural ingredients that will work to balance your specific issues.
  • We don’t mess around with harsh or questionable ingredients. Our products contain no phthalates, sulfates, parabens, synthetic dyes, artificial fragrance, or mineral oil.